Paytm has played its big move in the battle against Google’s Play Store with the launch of its Android Mini App Store for Indian developers. These mini-apps will not be full-fledged apps per se but rather be web apps that are basically websites that act like native apps. Paytm claims that these apps will also help users save their data and memory.
Paytm Not Available On Play Store Near Me
In-app payment options include Paytm Wallet, Paytm Payments Bank, and UPI at a zero per cent fee which gives new software developers an added incentive. However, there is a 2 per cent charge (plus GST) levied by the company when payment is made using a credit card, debit card and net banking.
How To Use Paytm In Google Play Store
Paytm will not be available for download now but there will be no impact on existing users of the app. “The app was blocked for violation of play policies – a clarification of our policy was released earlier today ahead of the IPL tournament,” Google said in an e-mailed response on Friday. However, existing Paytm users who have the app already can continue to use the services provided by the company. Owned by One97 Communications Ltd., the app is invisible on the Play Store while its other associated apps like Paytm Money, Paytm for Business, and Paytm Mall are still available on the Play Store. Also, it is still available on the. Paytm has said that it is unavailable on Google Play Store due to some new updates and downloads. In a shocking turn of events, Paytm was removed from the Google Play Store on Friday. While Indian users are quite accustomed to apps being removed all of sudden owing to the recent app bans, Paytm’s ban has no China connection. Yes, guys, you have heard it utterly correct, Google had removed Paytm App along with Paytm First Game Fantasy App straight – off out from the play store for some instance. Besides these two apps, other apps like Paytm Mall, Paytm Business, Paytm Money, etc. Were still available at the same time. Paytm was temporarily suspended from the Google Play Store for launching a UPI cashback campaign titled Paytm Cricket League. Paytm app is available for download on the Play Store again.
Paytm’s big move can be in retortion of Paytm’s temporary removal from Google Play Store citing its violation of gambling policies. Other apps like Zomato and Swiggy were also not happy with Google’s new guidelines as they paused their sports-based cashback which was popular especially during the Indian Premier League (IPL) 2020.
Paytm founder & CEO Vijay Shekhar Sharma said, “I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option.”
The move has the potential of being welcomed by many Indian developers. Also, it falls under the Atmanirbhar Bharat mission drive as the digital spending of the consumers is in India only. In order to lure small startups, Paytm has said that mini-apps can be set up using HTML and javascript. The company also claims two developers can complete the integration of the web app within just two weeks.
This may turn out to be a big boon for local businesses as they don’t want to spend big on apps and clearly don’t want to give Google a 30 per cent cut on their in-app purchases. At the time of the launch, there are 300 mini-apps on the Paytm mini app store already. The list of these apps includes big names like Domino’s, NetMeds, Decathlon, Ola, Rapido, etc.
Paytm is also holding a developer conference on October 8 to make them understand better how the Google Play Store alternative works. So far, the California tech giant enjoyed a monopoly in the Indian app market as most of the smartphone users have Android-powered smartphones. It will be interesting to see how Google reacts to Paytm’s bold move.
Also, Google wrote in its blog published today said, “Listening carefully to developer and user feedback is integral to how we continue to make Android better with each release, and improve how the Play Store works.”
The Californian tech giant has also extended the timeline (March 31, 2022) by which Indian developers can integrate their apps with the Play Billing system and “implement the UPI for subscription payment option that will be made available on Google Play”.
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